Kleenex tissue packaging has been revamped by the brand to help make it a more eco-friendly option for consumers to feel good about when making a purchase. The packaging will no longer feature the plastic collar around the opening and comes as part of the brand's Every Step Counts initiative to make the product as recyclable after use as possible. The new packaging will be rolled out starting in August 2020 and is reported to help keep around 82 tonnes of plastic out of the landfill each year.
Vice President and Managing Director of Kimberly-Clark UK Ori Ben Shai spoke on the new Kleenex tissue packaging saying, "At Kleenex, we are taking active steps to improve our environmental footprint through our products and processes. The launch of our new packaging is another step in our plan to reduce plastic waste and take better care of our planet. We are making it easier for customers to recycle and look forward to them joining us on this journey."
Plastic-Free Tissue Packaging
Kleenex Tissue Packaging will No Longer Feature a Plastic Collar
Trend Themes
1. Eco-friendly Packaging - The trend towards plastic-free and recyclable packaging is disrupting the consumer goods industry, presenting an opportunity for brands to innovate and differentiate themselves.
2. Corporate Social Responsibility - There is a growing trend towards CSR initiatives and an emphasis on sustainability and environmental conservation, creating opportunities for businesses to align their values with those of consumers.
3. Circular Economy - The move towards a circular economy, where waste is minimized and materials are reused, is creating opportunities for innovation in packaging and supply chain management.
Industry Implications
1. Consumer Goods - Brands in the consumer goods industry have an opportunity to differentiate themselves by offering eco-friendly packaging and promoting their sustainability efforts.
2. Packaging - The shift towards more sustainable and recyclable packaging is creating a need for new materials and technologies, presenting opportunities for innovation in the packaging industry.
3. Waste Management - The move towards a circular economy is creating opportunities for innovation in waste management and recycling, as businesses seek to minimize waste and maximize the reuse of materials.