This new Kleenex packaging has been unveiled by the brand as its latest endeavor to appeal to picky Millennials with a design-conscious aesthetic that is chic, modern and eye-catching.
The packaging boasts enhanced colors and geometric shapes that were designed in collaboration between the Kleenex New York design agency and the Design Works International lifestyle studio, which was founded by Nancy Fire. The new packaging designs are titles the Kleenex Elemental Collection and is being rolled out now to retailers in several size options for shoppers to choose from.
The new Kleenex packaging is an example of how brands are taking direct action to drawing more specific consumer attention as buying power continues to shift from one generation to another.
Millennial-Targeted Tissue Packaging
This Kleenex Packaging is Stylish and Design-Conscious
Trend Themes
1. Design-conscious Packaging - Brands can capitalize on the trend of design-conscious packaging to attract Millennials who appreciate chic and modern aesthetics.
2. Collaborative Design Partnerships - The collaboration between brands and design agencies, like the one between Kleenex and the Design Works International lifestyle studio, presents opportunities for disruptive innovation in creating unique and eye-catching packaging designs.
3. Generational Consumer Shift - As buying power shifts from one generation to another, brands can tap into this trend by targeting specific consumer demographics, such as Millennials, with tailored packaging and marketing strategies.
Industry Implications
1. Consumer Goods - In the consumer goods industry, companies can leverage design-conscious packaging to differentiate their products and attract the attention of style-conscious consumers.
2. Design Agencies - Design agencies have an opportunity to collaborate with brands in the development of unique packaging designs, tapping into the trend of design-conscious aesthetics and helping brands appeal to specific consumer demographics.
3. Retail - Retailers can benefit from offering a variety of size options for the new Kleenex Elemental Collection packaging, catering to the diverse needs and preferences of consumers seeking stylish and eye-catching tissue packaging.