New York City's KITH Treats introduces a special 'Treats Ice Cream Sandwich' collection full of fashionable goods alongside a brand new cereal-centric ice cream sandwich. The capsule was originally teased online on KITH Treats' Instagram platform, first introducing the ice cream sandwich followed by the capsule series.
The collection features long sleeve shirts and hoodies in four colorway options each -- highlighting navy blue, burgundy, black, and gray. On the front of the apparel is the KITH Treats logo motif complete in a new iteration to highlight the ice cream sandwich theme. The various KITH store locations adorn the backs in a vertical fashion. The Treats Ie Cream Sandwich collection is now available for purchase online at KITH Treats and in all U.S. store locations.
Dessert-Inspired Streetwear Lines
KITH Treats' Treats Ice Cream Sandwich Capsule Recently Launched
Trend Themes
1. Dessert-inspired Streetwear - Opportunity for food and fashion industries to collaborate and create a new line of clothing inspired by popular desserts.
2. Limited Edition Capsule Collections - Opportunity for brands to create buzz and generate sales by releasing exclusive limited edition capsule collections.
3. Instagram Marketing - Opportunity for brands to use social media platforms like Instagram to tease and promote upcoming product releases.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with food industry to create unique, dessert-inspired clothing lines.
2. Food and Beverage - Opportunity for food brands to partner with fashion industry to create a marketing strategy based on cross-promotion of food and clothing products.
3. Retail - Opportunity for retailers to use Instagram and other social media platforms to create buzz around exclusive limited edition capsule collections.