The KITH Spring 2019 collection is comprised of tactical designs in the form of menswear silhouettes. There is a wide selection of apparel and accessories, making up 40 pieces in total. All of the seasonal goods are constructed from custom-milled fabric materials and designed to suit a utilitarian lifestyle.
Some of the pieces include the Aviation bomber jacket and the Tactical Haori, with standout pieces such as the solid Militia jacket and the tactical vest with the signature KITH golden hardware. A highlighting detail is the KITH Moroccan-themed imprint that adorns the lining of the outerwear options. The first Spring 2019 collection is comprised of the label's 12 oz denim pieces from its archives, along with the returning military track pants, field pants, and the Bennett pants.
Tactical Utilitarian Apparel
The KITH Spring 2019 Capsule Features an Expansive Selection
Trend Themes
1. Utilitarian Fashion - There is a growing trend towards fashionable designs that also serve a utilitarian purpose, providing an opportunity to incorporate functional elements into fashion products.
2. Tactical Apparel - The popularity of tactical apparel is on the rise, creating an opportunity for companies to create functional and stylish clothing for consumers with active lifestyles.
3. Custom-made Fabrics - The use of custom-milled fabric materials in clothing design is becoming more common, providing an opportunity for companies to create unique products that stand out in the market.
Industry Implications
1. Fashion Industry - The fashion industry is constantly evolving and responding to consumer demand for functional and stylish clothing, presenting opportunities for innovation and growth.
2. Outdoor Sports Industry - The trend towards functional and durable clothing is especially relevant in the outdoor sports industry, where consumers are looking for clothing that can withstand rugged terrain and extreme weather conditions.
3. Military and Law Enforcement Industry - The tactical apparel trend originated in the military and law enforcement industry, and companies in this sector have an opportunity to tap into the growing civilian market for functional and stylish clothing.