In order to give consumers more outerwear options to choose from as the weather get colder, KITH and Moncler joined forces to release a stylish collection.
Included in the collection are hooded jackets, vests, hoodies, sweatpants, backpacks, as well as a range of footwear, which includes leopard-print boots, modern sneakers, and a variety of other styles. As KITH and Moncler come from the US and France, respectively, the two brands decided to honor their home nations with cohesive colorways that reference their flags, which make use of navy, white, and red hues.
The collection is split into two segments, with one part releasing on December 2nd, while the rest won't become available until December 9th.
Nation-Inspired Streetwear
KITH and Moncler Utilize the Colors from the US and French Flags
Trend Themes
1. National Flag-themed Streetwear - Opportunity for more brands to release collections that pay homage to different country flags through clothing.
2. Branded Collaboration Collections - Opportunity for more collaborations between popular brands to create unique and stylish collections that cater to wider demographics.
3. Cohesive Colorway Collections - Opportunity for more brands to release collections with cohesive colorways that offer a complete range of clothing and accessories.
Industry Implications
1. Fashion and Apparel - Industry to watch for more innovative and creative collections that cater to different cultures, demographics, and trends.
2. Footwear - Industry to explore more opportunities for collaborations and unique colorways in the ever-growing demand for stylish and comfortable footwear.
3. Retail and E-commerce - Industry to watch for more branded collaborations and creative marketing strategies that drive engagement and sales through unique collections and limited edition drops.