Since the introduction of the Kit Kat boutique in Japan, the chocolate bar brand has been releasing some rather novel Kit Kat bars. Among them was a gourmet baked Kit Kat, which was only available in-store. But now, Kit Kat is letting consumers do the cooking at home.
Later this month, the Baked Pudding-Flavored Kit Kats will go on sale in Japan. For the most part, the Kit Kats look the same, except they are a whitish color. The back of the chocolate package provides details on "the new taste sensation" and how the treats should go about being lightly baked in a toaster oven before eating.
Some who have tried this technique recommend keeping a watchful eye on the chocolates, especially since the oil content can cause the Kit Kat bars to go up in flames quickly if they're cooked for too long.
Toastable Chocolate Bars
The Baked Pudding Kit Kat Bars Are Meant to Be Lightly Toasted
Trend Themes
1. Baked Pudding-flavored Kit Kats - Disruptive innovation opportunity: Expanding the market for unique and experimental flavors of traditional chocolate bars.
2. Gourmet Baked Kit Kat - Disruptive innovation opportunity: Introducing high-end, artisanal versions of popular candy brands to appeal to premium consumers.
3. Toasted Chocolate Bars - Disruptive innovation opportunity: Creating a new category of indulgent treats by offering chocolate bars that can be toasted for a warm and unique snacking experience.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Innovating within the confectionery industry by exploring new flavors, cooking techniques, and textures to create unique and memorable chocolate products.
2. Food Packaging - Disruptive innovation opportunity: Developing packaging solutions that provide instructions for consumers to transform and enhance the eating experience of a product.
3. Home Appliances - Disruptive innovation opportunity: Collaborating with home appliance manufacturers to create specialized toasting devices that cater to the growing trend of toasting chocolate bars.