The epic rock band has done it again with KISS Zin Fire Wine, which helps to not only offer fans a way to celebrate the band but also expands the rockers' empire even further. Made from California Zinfandel grapes, the KISS Zin Fire Wine has a base of pepper and blackberries, which combine to result in something of a spicy finish for the sipper.
KISS is notorious for putting it's name onto everything from lifestyle products to consumables, so KISS Zin Fire Wine doesn't come as much of a surprise. What dos surprise is that the very grapes that went into creating the KISS Zin Fire Wine were stomped by none other than the band members, which will certainly delight fans the world over.
Rock Band Booze Branding
KISS Zin Fire Wine Packs Peppery Notes and a Rock Band Attitude
Trend Themes
1. Celebrity Branded Wines - The trend of celebrities creating their own wine and spirits brands is growing, presenting opportunities for disruptive innovation in the alcohol industry.
2. Experiential Marketing - Using unique experiences, such as involving fans in the creation of a product like KISS Zin Fire Wine, in branding strategies can be a disruptive innovation opportunity.
3. Product Diversification - Expanding a brand's empire through product diversification, as KISS has done with their addition of wine, presents an opportunity for disruptive innovation in various industries.
Industry Implications
1. Alcohol - With the growing trend of celebrity-branded wines, there is a disruptive innovation opportunity in the alcohol industry for creating unique and exciting new products.
2. Music - By aligning products with music brands and leveraging experiential marketing techniques, there is an opportunity for disruptive innovation in the music industry.
3. Consumer Goods - Product diversification, such as KISS expanding their empire to include wine, presents an opportunity for disruptive innovation in the consumer goods industry.