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Nike Brings Back the 'Kiss My Airs' Line With the Air Max Plus

Nike is relaunching its ‘Kiss My Airs’ collection, bringing a new metallic silver and black colorway for the popular Air Max Plus silhouette. The shoe features an electric blue Swoosh which serves as a contrast to the mostly neutral base design. The TPU cage has been dipped in a solid black shade to match the toebox, laces, lining, and heel. Additionally, the midsole, mudguards, tongues, and heels are decorated with a grey safari-style print.

The ‘Kiss My Airs’ tagline can be seen on the lateral tag, and additional branding can be found on the heels. Another pop of icy blue coloring sits on the arch area of the midsole and extends to the outsole.

2023 will see the release of the $175 USD Nike Air Max Plus "Kiss My Airs" at select shops and online at Nike.
Trend Themes
1. Metallic Sneaker Designs - Innovative use of metallic finishes over existing designs can create new trends in fashion for the future.
2. Safari-style Prints - Prints and patterns inspired by nature can be applied to various products in fashion and interior designs for an earthy vibe.
3. Multi-colored Swooshes - Mixing and matching contrasting colors on established silhouettes can create new excitement and unique designs on traditional products.
Industry Implications
1. Fashion - Innovative designs and placement of patterns or color schemes over traditional products can tap into new consumer markets in fashion.
2. Footwear - Customization and innovative reinvention of established footwear designs will continue to create business opportunities and tap into diverse market segments.
3. Sports and Athletic Apparel - Use of bold colors and innovative design elements can differentiate sports apparel brands and appeal to the youth demographic and modern consumers.

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