Dancing around bedrooms with a brush in hand, singing aloud to the reigning rockstars of a particular generation happens to be quite synonymous with teenager (and now tween) lifestyles; the Kiss FM Kiss Club ad campaign targets those who have decided to pursue those playful childhood imitations as full-time careers. In this case, it specifically appeals to cover bands.
Conceived and executed by Sao Paolo-based ad agency Longplay 360, the Kiss FM Kiss Club ad campaign centers on a image of a cutout rockstar mask. Accompanied by the tagline, "You do everything to have your favorite band’s face. Now is your turn," Kiss FM encourages and helps cover bands to stand out. Since the world is much bigger than an adolescent's bedroom, all the help cover bands can get is much appreciated.
Cutout Mask Campaigns
The Kiss FM Kiss Club Ad Offers the Face of Your Favorite Rockstar
Trend Themes
1. Cutout Mask Marketing - Opportunity to create innovative ad campaigns using cutout mask images for various industries
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3. Fan Engagement Masks - Opportunity for fan engagement campaigns that use cutout masks of influencers and pop culture figures
Industry Implications
1. Advertising - Innovative ad campaigns using cutout mask images can disrupt traditional advertising methods
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3. Social Media Marketing - Fan engagement campaigns that use cutout masks of influencers and pop culture figures can disrupt traditional social media marketing strategies.