A beverage coming out of a place as beautiful as British Columbia, Canada, should be sheathed in nothing less authentic than what you find in Kingswood Wine packaging. The branding of the fictional label was undertaken by student Erica Craig, and aims to channel the raw charm of the western landscape.
Dense wooden boxes were chosen as the primary presentation for the limited editions of alcoholic drink bottles. As much of the timber's natural character as possible was left as is and simply sanded and stained to create the appearance of home-crafted cases. The silhouette of a passive but alert stag was chosen to don the Kingswood Wine packaging, giving the brand a gender neutrality. The lid is composed of sliding stamped slats which function as collectible coasters.
Wild Wood Branding
Kingswood Wine Packaging Harnesses the Beauty of the Wilderness
Trend Themes
1. Authentic Packaging Design - There is an opportunity for businesses to create authentic packaging designs that reflect the origins and values of their products.
2. Raw and Natural Branding - Brands can capitalize on the trend of raw and natural branding to connect with consumers who value authenticity and simplicity.
3. Collectible Packaging Components - Creating packaging components that double as collectibles is a growing trend that can increase brand loyalty and engagement.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can explore authentic and raw packaging designs to differentiate themselves from competitors and appeal to consumers who prioritize authenticity and sustainability.
2. Home Goods - Home goods companies can adopt the trend of collectible packaging components, such as coasters, to increase customer engagement and create a sense of community around their brand.
3. Tourism and Travel - Tourism and travel companies can incorporate raw and natural branding elements to tap into the desire for authentic and immersive travel experiences.