King's Brew is a new line of nitro cold brew coffee products from King's Row Coffee that boasts healthy and innovative products. As well as specifically appealing to coffee lovers, the product line promises to catch the attention of foodies thanks to recipes crafted by James Beard Award-winning Best Chef Craig Shelton—who is known for pioneering a Bordeaux-inspired blending method to unlock next-level flavors and smoothness in coffee.
The creative line of nitro cold brew coffee products includes simple classics like Original Black, as well as unconventional offerings like Maple Water, Bourbon & Butter and Mushroom Mocha. Notably, the cans don't contain more than a single gram of organic cane sugar, which will be particularly appealing to those who are looking to limit their sugar intake.
Each canned beverage is also associated with a different functional benefit; Maple Water promises to replenish and the Decaf Cappuccino is an option that's ideal for unwinding.
Chef-Crafted Cold Brews
King's Brew by King's Row Coffee Features Recipes by Chef Craig Shelton
Trend Themes
1. Nitro Cold Brew Coffee - Disruptive innovation opportunity: Creating unique and innovative flavors of nitro cold brew coffee that appeal to coffee enthusiasts and foodies alike.
2. Low Sugar Beverages - Disruptive innovation opportunity: Developing canned beverages with minimal sugar content to cater to health-conscious consumers.
3. Functional Beverages - Disruptive innovation opportunity: Creating canned beverages with specific health benefits, such as replenishment and relaxation.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Introducing new and flavorful products to the market that cater to changing consumer preferences.
2. Food and Beverage Retail - Disruptive innovation opportunity: Offering a diverse range of nitro cold brew coffee flavors in retail establishments to attract coffee lovers and food enthusiasts.
3. Health and Wellness - Disruptive innovation opportunity: Developing functional beverages that cater to consumers looking for health benefits in their canned beverage choices.