Athleisure label Champion works in collaboration with artist and influencer King Saladeen on a new collection that is exclusively available at Footaction and Champion's SOHO store location. The entire capsule is designed to emphasize King Saladeen's artistic style, using the label's classic silhouettes as a canvas for expression. The bold graphic designs that are signature to the artist are translated onto the staple pieces. Notably, the collection also features the mural that the pieces' designs are based on.
The visuals are extremely vibrant and it is created from an angle that aims to encourage young artists to push their creative boundaries in creating and inspiring their passions. Some details include the Saladeen's bear motif and loud color palette with hues of metallic gold, silver, as well as red, black, white, and grey. The silhouettes feature parkas, hoodies, crewneck sweaters, and coveralls.
Mural-Inspired Bold Streetwear
Champion and King Saladeen Drop a New Graphic-Centric Collection
Trend Themes
1. Mural-inspired Streetwear - Disruptive innovation opportunity: Collaborating with artists to create unique, limited-edition clothing collections that fuse art and fashion.
2. Graphic-centric Design - Disruptive innovation opportunity: Utilizing bold graphic designs on staple clothing pieces to create eye-catching and expressive fashion.
3. Encouraging Young Artists - Disruptive innovation opportunity: Creating visual campaigns and collaborations that inspire and empower young artists to explore their creativity.
Industry Implications
1. Athleisure - Disruptive innovation opportunity: Innovating athleisure clothing by incorporating bold graphic designs and collaborating with artists for unique collections.
2. Fashion Retail - Disruptive innovation opportunity: Partnering with artists and influencers to create exclusive clothing collections that attract and engage fashion-forward consumers.
3. Art and Design - Disruptive innovation opportunity: Integrating art and fashion by collaborating with clothing brands to showcase artists' designs on apparel.