Louisiana-based coffee shop chain PJ’s Coffee is helping consumers get in the Mardi Gras spirit with three festive new beverages: the King Cake Cold Brew Shaken Espresso, King Cake Latte, and the King Cake Velvet Ice.
Available from all PJ’s locations through the Mardi Gras season (until February 29th), all three of the new drinks are based around King Cake, which is the colorful cake that historically features a baby figurine hidden inside. The new King Cake Cold Brew Shaken Espresso delivers this cake flavor by combining Cinnamon and Vanilla Cold Brew Espresso, and topping it all off with layers of chilled cream. On the other hand, the new King Cake Latte pairs Espresso Dolce with frothed milk, cinnamon and vanilla flavors, and a smattering of purple sprinkles. Lastly, the new King Cake Velvet Ice combines sweetened Cinnamon & Vanilla Cold Brew Coffee with your milk of choice and ice.
Mardi Gras-Themed Cold Brews
Pj’s Coffee Has a New King Cake Cold Brew Shaken Espresso for 2024
Trend Themes
1. Mardi Gras-themed Coffee Beverages - PJ's Coffee introduces three new beverages inspired by Mardi Gras, featuring flavors like cinnamon, vanilla, and King Cake.
2. Cold Brew Shaken Espresso - PJ's Coffee offers a unique twist on the popular cold brew trend with their King Cake Cold Brew Shaken Espresso, combining flavors of cinnamon and vanilla.
3. King Cake Flavor Trend - The incorporation of King Cake flavor in PJ's Coffee beverages taps into the growing trend of incorporating unique and seasonal flavors into everyday products.
Industry Implications
1. Coffee Shop Chains - PJ's Coffee, a Louisiana-based coffee shop chain, introduces new Mardi Gras-inspired beverages, allowing coffee shop chains to explore unique flavor combinations.
2. Food and Beverage - The introduction of Mardi Gras-themed coffee beverages creates an opportunity for the food and beverage industry to tap into the excitement of seasonal flavors and celebrations.
3. Flavor Development - The incorporation of King Cake flavor in PJ's Coffee beverages highlights the potential for flavor development companies to create unique and enticing flavor profiles for various products.