Sportswear label Reebok introduces a new Zig Kinetica II Edge sneaker model for the season in two general colorway designs for the season. The first is Modern Beige and it is followed by Core Black for neutral tones welcoming the colder seasons of the year. In terms of the design, there is a strong focus on sustainability in mind.
It is fitted with a Floatride Fuel midsole foundation and also features the Floatride Energy toe cap. It sits on top of a practical Ecostep outsole at the bottoms, which has studs strategically applied to ensure grip. The upper is made from 30% recycled materials for tactile hardwearing elements. It has a webbing strap surrounding the toe for security.
Tactile Sustainable Functional Shoes
Reebok's Zig Kinetica II Edge is Full is Utilitarian Design
Trend Themes
1. Tactical Sustainable Footwear - Opportunity to promote sustainable materials and design in the footwear industry while also prioritizing functionality and performance.
2. Recycled Material Usage - Increased use of recycled materials in product design will be a growing trend in the fashion and sportswear industries.
3. Eco-friendly Sole Technology - Creating and innovating eco-friendly sole technology provides disruptive solutions to make the sneaker industry more environmentally sustainable.
Industry Implications
1. Footwear - Shoe brands could benefit from incorporating environmental sustainability in shoe construction while also maintaining function/comfort.
2. Fashion - Incorporating sustainable elements and eco-friendly design will be more important than ever for the fashion industry.
3. Sportswear - Sports apparel brands can distinguish themselves by emphasizing the use of environmentally-friendly materials in their products.