We've seen several retail outlets try augmented reality dressing rooms -- most recently Topshop with its Kinect-based changing room -- but the KinectShop may be the one-stop solution that revolutionizes the retail industry.
The KinectShop uses true 3-D augmented reality that's far more realistic than anything we've seen thus far. Shoppers can snag an accessory or item to try on from a virtual shelf and even turn to see how their outfit looks from various angles.
KinectShop was built by Razorfish, and it's meant to blend right in with other technological advancements in the retail arena. As Luke Hamilton at Razorfish told Fast Company, "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store."
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
Trend Themes
1. Augmented Reality Dressing Rooms - Disruptive innovation opportunity: Retailers can enhance the shopping experience by incorporating true 3-D augmented reality dressing rooms that offer a more realistic try-on experience.
2. Virtual Shelf - Disruptive innovation opportunity: Retailers can implement virtual shelves to allow shoppers to browse and try on accessories or items without physical inventory, reducing costs and offering a wider product selection.
3. Mobile Wayfinding Tools - Disruptive innovation opportunity: Retailers can create mobile wayfinding tools that allow shoppers to easily locate products in-store, enhancing convenience and customer satisfaction.
Industry Implications
1. Retail - Disruptive innovation opportunity: The retail industry can embrace augmented reality dressing rooms, virtual shelves, and mobile wayfinding tools to transform the traditional shopping experience.
2. Fashion - Disruptive innovation opportunity: The fashion industry can leverage true 3-D augmented reality dressing rooms to provide customers with a more realistic and interactive try-on experience, boosting sales and customer engagement.
3. Technology - Disruptive innovation opportunity: The technology industry can develop advanced augmented reality solutions like the KinectShop to revolutionize the retail experience and drive technological advancements in other sectors.