As its name appropriately implies, the Kindle Textbook Rental allows university students, who are often strapped for cash, to temporarily rent textbooks, which are often criminally expensive. The endeavor hopes to bridge an all-to-obvious financial gap which has been ripe for development.
Heavy, costly and immediately useless after final exams; the modern textbook has been begging for an effective consumer solution for years. Enter Amazon, with an innovative idea which promises to restructure the niche industry. By allowing students to choose rental dates (the minimum being 30 days), Amazon's new system confers savings of up to 80% and offers room to extend or condense the length by however many days necessary.
University-specific textbooks enjoy a comfortable, protected place in the economy, as schools dole out exclusive contracts to publishers and authors. Amazon's Kindle Rental system will likely stir the bee's nest and force publishing houses to become more competitive -- they may even lower prices!
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