One of the newest additions to KIND Healthy Snacks' range is the KIND Nut Butter Bar, the brand's first-ever refrigerated nut butter protein bar. The new KIND Nut Butter Bar is available in a Peanut Butter Dark Chocolate variety and although the brand has introduced this flavor before, this formula is smoother and creamier than ever. Additionally, the simple snack bar boasts 13 grams of protein and just nine ingredients, including nutrient-dense peanuts as the first on this list.
As many health-conscious consumers are in the habit of sticking to browsing only the perimeter of the grocery store to encounter the freshest foods, brands are creating snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients.
Refrigerated Nut Butter Bars
The KIND Nut Butter Bar is Smooth, Fresh and Protein-Rich
Trend Themes
1. Refrigerated Snacks - The trend of creating snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients creates a new opportunity for companies to explore and innovate in this category.
2. Nut-based Protein Bars - As consumers become more health-conscious, the demand for protein-rich snacks continues to grow, presenting a great opportunity for companies to create and innovate products such as KIND Nut Butter Bars.
3. Clean Label - There is a growing demand for snack bars with fewer ingredients and recognizable and easy-to-pronounce names, creating opportunities for companies to focus more on clean label and transparent ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to explore and take advantage of the trends in creating Refrigerated Snacks, Nut-Based Protein Bars, and Clean Label snacks.
2. Fitness and Wellness - As consumers become more health-conscious, the fitness and wellness industry can take advantage of the trend of Nut-Based Protein Bars and support the creation of fresh and nutritious snacks.
3. Retail - With innovative snacks such as KIND Nut Butter Bars, the retail industry has the opportunity to explore, expand and incorporate more healthy snacks into their stores.