Kimberley Margarita, a popular beauty blogger, began using her face as an art canvas shortly after she was diagnosed with endometriosis, a painful condition that reportedly kept her at home in order to cope with it's symptoms.
Like many consumers, Kimberley Margarita is a fan of natural beauty brand Lush's bath products, due to their bright bright colors, unique shapes, and soothing properties. In order to promote her fandom, the beauty blogger started posting Lush-inspired makeup looks on her Instagram account, which has amassed an impressive following of almost 550 thousand.
All of the Lush-inspired looks feature prominent colors from the different bath bombs, as well as shapes, accents, and textures that also reflect them.
Bath Bomb-Inspired Makeup
Kimberley Margarita Creates Elaborate Looks Inspired by Lush's Products
Trend Themes
1. Colorful Makeup - Disruptive innovation opportunity: Develop a line of colorful makeup products inspired by vibrant bath bomb colors.
2. Artistic Beauty - Disruptive innovation opportunity: Create an online platform or app that connects beauty bloggers with brands for artistic collaborations.
3. Inclusive Beauty - Disruptive innovation opportunity: Design a range of makeup products that cater to individuals with specific health conditions, such as endometriosis, providing a sense of empowerment and self-expression.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce interactive virtual reality experiences that allow consumers to virtually try on and experiment with makeup looks inspired by bath bomb colors.
2. Social Media - Disruptive innovation opportunity: Develop a platform that analyzes beauty bloggers' social media content to identify key trends and connect them with relevant brands for potential collaborations.
3. Wellness - Disruptive innovation opportunity: Create a line of beauty and wellness products that combine soothing bath bomb properties with makeup elements, providing a holistic approach to self-care.