Montreal-based lifestyle label Raised by Wolves works with outdoors label Timberland in creating a new collection of apparel and footwear, notably the Killington Hiker. The two labels join together in crafting a range comprised of hoodies, sweatpants, and a hiker boot suitable for urban exploring. The Killington Hiker boot is the definite highlight of the new collaborative project. Based on the traditional Euro Hiker silhouette, it takes on an elevated abrasion-resistant helcor beaver tail leather material and a SensorFlex™ sole.
Some details of the new collaborative footwear include the anodized logo bar finished in black and a matching 'beaver claw' eyelet on the lacing systems. Additionally, the heel tab is reflective, and there is also a diamond keychain that sees branding details from both labels. To round out the entire boot, there are three laces offered -- a hi-vis yellow reflective lace, classic black laces, and reflective black laces.
Urban Exploration Collaborations
Raised by Wolves and Timberland Collaborate on a New Collection
Trend Themes
1. Urban Exploration Fashion - The collaboration between Raised by Wolves and Timberland showcases the trend of urban exploration-inspired fashion.
2. Collaborative Footwear Collections - The Raised by Wolves and Timberland collaboration highlights the growing trend of brands joining forces to create unique footwear collections.
3. Premium Material Innovations - The use of abrasion-resistant helcor beaver tail leather in the Killington Hiker boot signifies the trend of incorporating premium materials in footwear design.
Industry Implications
1. Fashion - The collaboration between Raised by Wolves and Timberland is a disruptive innovation opportunity for the fashion industry by introducing urban exploration-inspired apparel and footwear.
2. Outdoor Gear - The new collection by Raised by Wolves and Timberland presents a disruptive innovation opportunity for the outdoor gear industry by offering a hiker boot suitable for urban exploring.
3. Footwear - The use of premium materials and collaborative approach in the Raised by Wolves and Timberland collection opens up disruptive innovation opportunities in the footwear industry.