For anyone who's worked abroad, particularly in Korea, the '#KikinitinKorea' blog will be all too relatable.
Venting frustrations about living abroad and in new territory, this Tumblr-based site is a spin-off of 'What Should We Call Me,' and uses GIF to illustrate the frustrations and experiences the writer goes through. Because of particular cultural aspects of Korean culture, and the way in which many from outside the country experience this culture shock, this blog is incredibly hilarious, and deals with frustrations in a way that's not insulting or offensive. From reality TV stars to old clips of Spongebob Squarepants, the GIF files used in the blog are wide-ranging and unpredictable.
Simple but effective, the '#KikinitinKorea' Tumblr is beyond funny, and provides a healthy way for 'waygooks' (foreigners of Korea) to vent.
Nomadic Griping Blogs
The '#KikinitinKorea' Tumblr is Hilarious
Trend Themes
1. Expat Complaint Platforms - Developing digital platforms that allow expats to express their frustrations in a relatable and humorous manner using popular media such as GIFs
2. Humorous Cultural Commentary - Creating online content that uses humor to comment on cultural differences and challenges faced by people living in foreign countries
3. Gif-based Social Media - The use of GIFs as a primary medium for storytelling and commentary on social media channels
Industry Implications
1. Social Media - Building or expanding social media platforms that incorporate GIFs as a means of enhancing communication among users
2. Online Communities - Creating online communities where people can share their experiences and struggles of living in foreign countries and explore other cultures
3. Humor and Satire - Developing content creation industries that create humorous and satirical digital content for niche audiences such as expats and foreigners in foreign countries