Known for its low-sugar yogurt products, siggi's is introducing kids pouches for the first time ever. These products are packaged in mess-free portable pouches and note that they contain 50% less sugar and 30% fewer ingredients than leading kids' yogurts. The kid-friendly yogurts are made with non-tart 2% milkfat yogurt and are being introduced in classic flavors like Strawberry & Banana and Blueberry.
As well as cleaning up their own diets with low-sugar products that are made with just a few simple ingredients, health-conscious parents are seeking out options they can share with their kids. "Parents who love our current product range are looking for wholesome offerings without lots of added sugar or artificial ingredients their kids will enjoy," says siggi's President and CEO Carlos Altschul.
Kid-Targeted Low-Sugar Yogurts
siggi's Kids Pouches Emphasize Minimal Ingredients & Low Sugar
Trend Themes
1. Minimal Ingredients - Disruptive innovation opportunity: Developing products with fewer ingredients to cater to health-conscious parents seeking wholesome options for their kids.
2. Low-sugar - Disruptive innovation opportunity: Creating low-sugar alternatives in the kids' yogurt category to address the growing demand for healthier options.
3. Mess-free Packaging - Disruptive innovation opportunity: Designing convenient and portable packaging solutions for kids' yogurts to provide ease of use and reduce mess for on-the-go consumption.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: Developing innovative low-sugar and minimal ingredient offerings in the food and beverage industry to cater to health-conscious consumers.
2. Children's Products - Disruptive innovation opportunity: Creating healthy and convenient options in the children's products industry, such as low-sugar yogurts with mess-free packaging.
3. Health & Wellness - Disruptive innovation opportunity: Exploring opportunities in the health and wellness industry to offer nutritious and low-sugar alternatives for kids' snacks and beverages.