Yellow Lolly is an online marketplace that caters to parents with an appreciation for unique kids fashion. The e-commerce site will appeal to miniature fashion fans with an appreciation fro artistic prints and colorful garments.
The Yellow Lolly website carries designer kids clothing, toys and home accessories that are all color-coded and arranged according to brand or style. From graphic stripes to layered denim ensembles, this kids fashion shop offers adult-themed clothing for mini style-setters. The site's streetwear range is graphic and fashion-forward, rivaling adult looks that are ruling runways and urban style blogs.
The e-retailer's custom range of designer piece includes outfits by Kik Kid, Loud Apparel and Wolf & Rita among other independent labels.
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
Trend Themes
1. Custom Kids Fashion - Opportunity for brands to tap into the growing demand for unique and customizable kids fashion.
2. Color-coded Shopping Experience - The use of color-coding and organization by brand or style presents an opportunity to enhance the e-commerce shopping experience.
3. Adult-themed Kids Clothing - Growing trend of offering children's clothing that mimics adult fashion, creating a disruptive innovation opportunity for brands targeting mini style-setters.
Industry Implications
1. E-commerce - The rise of kid-focused streetwear platforms presents an opportunity for e-commerce businesses to cater to the unique fashion needs of parents.
2. Fashion - Fashion brands can explore the market of custom and adult-themed kids clothing to tap into the growing demand for unique and stylish options for children.
3. Children's Retail - Traditional children's retail stores can adapt by incorporating color-coded shopping experiences and offering adult-themed kids clothing to stay relevant in the evolving market.