Technical Weatherproof Jacket Designs

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KÜHL The One Shell Has a Durable Three-Layer Construction

The KÜHL The One Shell jacket is a technical outerwear style crafted with durability and protection from the elements in mind to help support the needs of avid adventurers. The jacket is constructed using a three-layer material that's lightweight yet technical and breathable to prevent the wearer from becoming too hot during wear. The jacket is completely waterproof thanks to the breathable waterproof membrane inside the material, while the comfortable sylktouch knit backer promises to enhance overall softness against the body.

The KÜHL The One Shell jacket is also built with stretch material to help the garment move with the wearer rather than creating restriction on the body. The jacket comes in six color options to choose from and is available now directly from the brand for $329.
Trend Themes
1. Technical-outerwear-innovations - Innovative technical outerwear designs are integrating durable, breathable, and waterproof materials to enhance comfort and performance for adventurers.
2. Stretch-material-integration - The incorporation of stretch materials in apparel is enabling garments to move seamlessly with wearers, promoting unrestricted movement and flexibility.
3. Color-options-diversification - Brands are expanding color choices for outdoor apparel to cater to consumer preferences and offer more personalization in style selection.
Industry Implications
1. Outdoor-apparel - The outdoor apparel industry can explore incorporating advanced materials like breathable waterproof membranes for improved performance and protection in technical designs.
2. Textile-manufacturing - Textile manufacturers have the opportunity to develop innovative stretch materials that enhance comfort and flexibility in a wide range of apparel products.
3. Retail-and-e-commerce - Retailers and e-commerce platforms can capitalize on offering a wider variety of color options in outdoor apparel to meet diverse consumer preferences and drive sales.

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