KFC Thailand has created this limited edition packaging to celebrate the accomplishment of being the number one delivery service in the country.
While KFC does not offer delivery services in North America, it does in Thailand. The company recently expanded its quick delivery service to all the provinces in the country and so created this speed-conveying packaging as a result. The packaging is given to the "top spenders each month" and has an unusual shape. While the colors and labels look like standard KFC packaging, the items are warped in a way that makes them appear as though they have been moved at a great speed in a short amount of time.
KFC Thailand's unusual new packaging is a way to encourage people who appreciate the service to order even more in the hopes of receiving these novelty items.
Limited-Edition Fast Food Branding
KFC Thailand Released Packaging to Celebrate Its Delivery Speed
Trend Themes
1. Limited-edition Branding - Creating limited-edition packages that promote brand values and celebrate milestones is a trending way to generate customer loyalty and increase sales.
2. Delivery Speed Packaging - Incorporating delivery speed-related visuals into packaging design is a popular trend that can differentiate a brand from competitors and enhance the customer experience.
3. Rewarding Top Customers - Offering exclusive rewards, such as unique packaging designs, to top customers is a growing trend that can increase customer retention and build brand loyalty.
Industry Implications
1. Fast Food - Fast food companies can take inspiration from KFC Thailand's limited-edition packaging to celebrate achievements and differentiate themselves in an oversaturated market.
2. Packaging Design - The trend towards incorporating unique designs and visuals into packaging to promote brand values and customer loyalty presents opportunities for innovative packaging design companies.
3. Delivery Services - Delivery service companies can follow KFC Thailand's lead by incorporating fun, speed-related branding into their packaging to enhance the customer experience and increase customer retention.