The KFC Popsicle is a new offering from KFC Singapore that's focused on providing patrons with a convenient, flavorful and fun way to enjoy fried chicken.
The fried chicken popsicles aren't frozen treats, but instead feature the brand's fried chicken fillet that is served on a stick to make it easier to eat without utensils. The popsicles come in two flavor options including the KFC BBQ Cheese Popsicle and the KFC Mala Popsicle, which come in pairs at a price point of $6.50 Singapore dollars.
The KFC Popsicles from KFC Singapore are an unexpected menu item from the QSR brand, but could become quite popular amongst consumers looking to eat while out of the house in a convenient, mess-free manner.
Fried Chicken Popsicles
The KFC Popsicle from KFC Singapore Comes in Two Flavors
Trend Themes
1. Portable Fried Chicken - Convenient and portable versions of classic dishes can appeal to customers' on-the-go lifestyle, creating opportunities for novel delivery methods and innovative food packaging.
2. Unconventional Flavor Pairings - Introducing new and unfamiliar flavor combinations can create exciting and unique food offerings, leading to differentiated menu items and a competitive advantage.
3. Food-on-a-stick - Foods served on a stick can surprise and delight customers and serve as a fun and playful option, presenting opportunities to develop new portable and shareable food experiences.
Industry Implications
1. Fast Food - Fast food restaurants can cater to customer demand for convenience and novelty by introducing new portable menu items and using inventive packaging designs.
2. Snack Food - Snack food companies can create unique flavor pairings and innovative packaging for their products to appeal to consumers looking for novel and on-the-go snacking options.
3. Food Delivery - Food delivery companies can offer new options for delivery, such as on-the-go and shareable food items, to meet the needs and preferences of customers who prioritize convenience and mobility.