Created in order to celebrate the introduction of KFC's Seattle's Best Coffee range in its UK locations, the KFC edible cup is a cookie resembling a coffee to go cup.
The cups are infused with scents that are supposed to inspire memories of summer, such as Coconut Sun Cream, Freshly Cut Grass and Wild Flowers. The KFC edible cup consists of a biscuit cup with an outer layer of sugar printed to resemble a real to go cup and has a white chocolate coating on the inside.
In order to produce the KFC edible cup, KFC brought in the help of food scientists The Robin Collective, who invented the "Scoffee," which is still in its developmental stage and is expected to hit stores in summer 2015.
Coffee-Holding Cookies
The KFC Edible Cup Marks the Debut of the Brand's Java in the UK
Trend Themes
1. Edible Packaging - The KFC edible cup offers an opportunity for companies to explore edible packaging and sustainable alternatives to plastic.
2. Scented Food - The infusion of scents into the KFC edible cup presents an opportunity for food and beverage companies to explore unique and memorable sensory experiences for consumers.
3. Cross-brand Collaborations - The collaboration between KFC and The Robin Collective presents an opportunity for brands in different industries to leverage each other's expertise to create innovative and unexpected products.
Industry Implications
1. Fast Food - The KFC edible cup offers an innovative approach to packaging and branding for fast food companies.
2. Food and Beverage - The infusion of scents into food and beverage products can differentiate brands and create unique and memorable experiences for consumers.
3. Packaging - The KFC edible cup provides an example for packaging companies to explore sustainable and edible alternatives to traditional packaging materials.