Unless you've been living under a rock the past while, then you must know about the infamous 'Like' button on Facebook. This new KFC ad pays tribute to the iconic button and proves that social media has made its way into the fast food industry. As opposed to the generic 'like' button, this KFC ad decided to tilt the thumbs up into something quite funny.
With such a minimal approach, this KFC 'Lick' button has taken the place of its predecessor and is a very effective method of gaining popularity with customers who use social media avidly.
Social Media Food Spoofs
This New KFC Ad is a Familiarly Funny Way to "Like" Your Meal
Trend Themes
1. Social Media Integration - Disruptive innovation opportunity: Creating interactive and engaging campaigns that incorporate popular social media features in the advertising industry.
2. Humorous Marketing - Disruptive innovation opportunity: Utilizing comedy and satire in promotional content to capture the attention and resonate with target audiences in the marketing industry.
3. Brand Socialization - Disruptive innovation opportunity: Capitalizing on social media platforms to foster a sense of community and interaction around a brand, thereby increasing customer engagement in the fast food industry.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrating social media elements into traditional advertising strategies to create more interactive and engaging campaigns that appeal to tech-savvy consumers.
2. Marketing - Disruptive innovation opportunity: Incorporating humor and satire into marketing campaigns to stand out in an oversaturated market and resonate with consumers who appreciate comedic content.
3. Fast Food - Disruptive innovation opportunity: Leveraging social media platforms to foster brand loyalty and create a sense of community among customers, leading to increased customer engagement and brand advocacy.