Just in time for the hunting season, beloved beer brand Keystone Light and Realtree have joined forces to release a new camo collection. Realtree -- the popular hunting lifestyle brand -- boasts camouflage gear that has become the go-to choice for hunters and outdoor enthusiasts alike.
The camo collection includes shirts, hats, outerwear, a camping chair, and even a smoker – all in a custom Keystone Light camouflage pattern designed by Realtree. The gear is now available on Keystone Light’s new online store, with prices starting at $25.00. Consumers can also enter a sweepstakes contest for a chance to win merch via social or by scanning in-store advertising. More information is available online and in stores.
Outdoor-Ready Beer Merchandise
Keystone Light and Realtree Debut a New Camo Collection
Trend Themes
1. Camo Merchandise - Create exclusive merchandise in a camo pattern, partnering with a popular camo gear brand for increased reach.
2. Outdoor-themed Giveaways - Leverage sweepstakes and social advertising to offer outdoor-themed giveaways and capture audience interest.
3. Online Store Expansion - Expand product offerings and promotion via an online store with exclusive merchandise.
Industry Implications
1. Beverage - Collaborate with complementary outdoor brands to develop beverage merchandise and experience packages for outdoor enthusiasts.
2. Outdoor Gear - Partner with beverage brands to design custom outdoor gear collections for consumers seeking to combine passion for outdoor and leisure activities.
3. E-commerce - Provide interactive customizing options for outdoor branded merchandise and home delivery options for enhanced customer experience.