Reducing waste doesn't necessarily mean ridding a product of packaging entirely, and KEVIN.MURPHY packaging is an example of how brands can ease their impact on the environment simply by rethinking their products' physical design. The salon favorite packages all of its products in rectangular bottles and containers (rather than the more artistically shaped products common among competitors), reducing waste both through the shape of the products themselves and through increased efficiency in shipping.
Regular, rectangular packaging has a double benefit. For one, KEVIN.MURPHY packaging uses 40 percent less resin than standard round packaging. And since those bottles can be more tightly packed together during shipping, each shipping truck is able to carry a higher volume of product, which in turn reduces the total amount of greenhouse gases emitted across each bottle's lifespan.
Green Salon Initiatives
KEVIN.MURPHY Packaging Reduces Waste and Greenhouse Gas Emissions
Trend Themes
1. Rectangular Packaging - Adopting regular, rectangular shaped packaging rather than the more artistically shaped products common among competitors could be an opportunity to reduce waste in shipping and manufacturing, and lower greenhouse gas emissions.
2. Reducing Resin Usage - Reducing resin usage for packaging design can not only reduce waste but also help improve branding in the beauty industry.
3. Efficient Shipping - Efficient shipping methods lead to reduced greenhouse gas emissions and reduced freight costs, and it can be an opportunity for companies to collaborate with logistics providers.
Industry Implications
1. Beauty Industry - Beauty companies can explore the use of sustainable packaging design and green initiatives to attract environmentally conscious customers.
2. Logistics Industry - Logistics providers can offer efficient shipping solutions that can reduce greenhouse gas emissions and costs, and help their clients establish environmentally friendly supply chains.
3. Manufacturing Industry - Manufacturers can prioritize eco-friendly packaging materials and streamline their production processes to reduce waste and greenhouse gas emissions, thereby creating opportunities to lead the market and attract customers who prioritize sustainability.