'Patagonia Provisions,' the Sausalito-based food brand and distributor, has launched a new Kernza pasta as part of its new Kernza-based product line. Kernza is a perennial grain that, when used in pasta, produces pasta with a "warm, nutty flavor and a pleasing springy texture." The brand has been utilizing Kernza in more products due to its versatility and the fact that Patagonia Provisions believes Kernza is underappreciated in the food industry.
In addition to Kernza being a healthy grain that comes from wheatgrass, it is also easy to grow Kernza in a climate-friendly way due to the nature of the plant. Kernza stays alive throughout the year and holds on to water much easier than alternatives, meaning these grains require far less natural resources to effectively harvest. Due to this, the Kernza pasta made by Patagonia Provisions is organic, sustainable, healthy, and tasty.
Climate-Friendly Grain Pastas
Patagonia Provisions Debuted a Pasta Made with Kernza Flour
Trend Themes
1. Kernza-based Foods - The use of Kernza as a versatile and climate-friendly ingredient creates opportunities in the food industry for developing new products and expanding brand portfolios.
2. Sustainable Pasta - Creating pasta made from Kernza offers a disruptive innovation opportunity in the pasta industry for brands that seek to reduce their environmental impact while still offering delicious and healthy products.
3. Perennial Grains - The use of underappreciated perennial grains such as Kernza creates an opportunity for innovation in the agriculture industry, with the potential to improve sustainability and ecological impact of farming practices.
Industry Implications
1. Food & Beverage - Brands in the food and beverage industry have opportunities to expand their product lines with Kernza-based foods, and to respond to increasing consumer demand for sustainable and healthy food options.
2. Pasta Manufacturing - Pasta manufacturers can incorporate Kernza into their production processes to create more sustainable and healthy pasta products, and to appeal to environmentally-conscious consumers.
3. Agriculture - Incorporating more underappreciated perennial grains such as Kernza into crop rotations could improve the sustainability of agricultural practices, create more resilient farming systems, and reduce the environmental impact of grain production.