Naomi Lambert, from Perth, WA, has created 'Kerbside Kindness,' a location-based app where users can hide kindness cards that promote doing good deeds. Kerbside Kindness seeks to target younger generations who already interact with augmented reality apps like Pokémon Go.
Kerbside Kindness is based on hidden cards that encourage others to do good deeds. If found, the users will do an act of kindness and record it in the app. Examples of good deeds include: volunteering, paying for a stranger's coffee, and donating. Once completed, the user hides the card to prompt another individuals to complete a selfless deed. Moreover, users can nominate family, friends, and strangers who they have witnessed being kind to others.
The app hopes to promote good deeds in a gamified fashion where users can "compete" on the number of kind acts completed.
Kindness-Promoting Mobile Games
Kerbside Kindness Allows People to Find Kindness Card Rewards
Trend Themes
1. Location-based Kindness Games - Creating location-based games that promote kindness and encourage users to perform good deeds.
2. Gamification of Altruism - Implementing game elements and competition into acts of kindness to encourage more participation and engagement.
3. Augmented Reality for Philanthropy - Utilizing augmented reality technology to enhance the experience of performing and recording acts of kindness.
Industry Implications
1. Mobile App Development - Developing innovative mobile applications that leverage location-based features and gamification to promote positive behaviors.
2. Social Impact and Philanthropy - Expanding the use of technology to drive social change and encourage acts of kindness and altruism.
3. AR/VR Technology - Exploring the potential of augmented reality and virtual reality in creating unique experiences for promoting positive social behavior.