The Kepak Rustlers has been expanded by the brand to offer consumers more options to enjoy when seeking out a premium yet convenient product for breakfast, lunch or dinner.
The products are formatted as heat-to-eat sandwich varieties and come one two varieties including All Day Breakfast Double Sausage Muffin and Classic Cheeseburger, which both retail for £2.50. A crisping sleeve is used around the sandwiches to help create a lightly toasted bun and ensure the product has been thoroughly cooked before being eaten.
Marketing and Business Development Director at Kepak Adrian Lawlor spoke on the new products saying, "Rustlers has been capitalizing on consumer demand for great tasting convenient food solutions for many years and, with the brand growing by more than 10% year on year, it is clear that demand for these products continues to be high. However, when looking at how the category served the on the go and workplace channels, we identified an untapped opportunity to present our products in a different way, to further address consumer needs in these channels, whilst leveraging the core strengths of Rustlers."
Heat-to-Eat Breakfast Burgers
The New Kepak Rustlers Products are Convenient and Flavorful
Trend Themes
1. Heat-to-eat Convenience - Opportunity for other food brands to replicate the heat-to-eat sandwich format and capitalize on convenient food solutions.
2. On-the-go Channel - Opportunity to create new products and marketing strategies for the on-the-go and workplace channels for food and beverage companies.
3. Premium Convenience - Opportunity to create and market premium yet convenient products for consumers seeking great taste and convenience.
Industry Implications
1. Food and Beverage - Implementation of the heat-to-eat convenience for food and beverage items such as sandwiches, wraps, and salads.
2. Convenience Stores - Targeting convenience stores and gas stations to merchandise heat-to-eat sandwiches for the on-the-go market.
3. Office and Workplace - Opportunity to supply premium yet convenient food and beverage products for the busy office and workplace environments.