Keogh's Crisps recently updated its branding to better show off its proud Irish roots and the fact that its potato chip snacks are made with all-Irish ingredients that are "Grown with love in Ireland."
Some of the standout flavors offered by Keogh's Crisps include: Sweet Chilli and Irish Red Pepper, Shamrock and Sour Cream, as well as Irish Atlantic Sea Salt. The new look of the brand created by Brandpoint includes a reformatted brandmark that conveys the premium quality of the products, as well as other graphic details to emphasize the brand's care for wholesome ingredients and authenticity.
Many consumers are now looking for unique food and beverage experiences that are tied to globally inspired flavors, especially if they involve familiar comfort foods that have been reinvented with bold new tastes.
Ireland-Inspired Potato Chips
Keogh's Crisps Celebrate All-Irish Ingredients Grown on a Farm
Trend Themes
1. Global Flavor-inspired Snacks - Developing potato chips with globally inspired flavors to cater to consumers' desire for unique food experiences.
2. Authentic Ingredient Branding - Using branding to showcase the use of locally sourced, authentic ingredients to appeal to the growing consumer demand for wholesome and transparent food products.
3. Sustainable Farm-to-table Snacks - Creating potato chips made with ingredients exclusively sourced from sustainable farms to cater to the increasing consumer demand for ethically and ecologically made food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by offering globally inspired and locally sourced snack products to appeal to consumers' changing tastes and demands.
2. Agriculture - The agriculture industry can innovate by increasing the production of sustainable and locally sourced ingredients to cater to the growing demand for wholesome and ecologically made food products.
3. Marketing and Advertising - The marketing and advertising industry can innovate by forging authentic and transparent branding campaigns that showcase the use of authentic ingredients to appeal to conscious and informed consumers.