Kenzo's latest ads transports you back to the days of free love, using images of bohemian frocks, long flowing hair and uninhibited facial expressions. The Kenzo campaign was photographed against a beautiful oceanic setting by Mario Sorrenti, models Guinevere Van Seenus and Magdalena Frackowiak poses as his siren-like subjects.
This ad combines a few aspects we've seen in other recent fashion ads, including posing with trees, bohemian fashion, and fairy-like couture.
Supplemented the ad are images from Kenzo's SS09 runway show.
Oceanic Hippy Love Scenes
Kenzo's Layered Photo Ads Have Bohemian Fairytale Vibe
Trend Themes
1. Bohemian Fashion - Disruptive innovation opportunities exist in creating sustainable and eco-friendly bohemian fashion lines.
2. Fairy-like Couture - There are opportunities to disrupt the fashion industry by incorporating technology and LED lights into fairy-like couture designs.
3. Nature-inspired Posing - Innovative photography techniques and augmented reality can be used to create immersive experiences for viewers with nature-inspired posing.
Industry Implications
1. Fashion - The fashion industry can embrace sustainable practices and create unique offerings within the bohemian fashion market segment.
2. Technology - There are opportunities for tech companies to collaborate with fashion brands to integrate smart LED technology into fairy-like couture designs.
3. Photography - Photographers can explore innovative techniques and technologies to capture nature-inspired poses in visually captivating ways.