The Kenzo Chinese New Year capsule collection celebrates 2016 as the year of the monkey. The Parisian label is known for its playful streetwear staples and reinvents its iconic tiger and eye graphics with a number of festive accents.
Releasing a set of t-shirts and sweaters, the label celebrates the year of the monkey by spotlighting cultural design details. Standouts include red and gold thread accents and vivid embroidery details that add visual interest to each piece.
Notable pieces from the Kenzo Chinese New Year capsule collection include an all-seeing eye sweater with a gilded eye print that adorns its sleeves and a tiger-adorned top that combines the label's jungle-themed, ocular and typographic prints into one garment.
Chinese Zodiac Streetwear
The Kenzo Chinese New Year Capsule Collection is Vibrantly Festive
Trend Themes
1. Cultural Streetwear Collections - Offering designs that are inspired by cultural and traditional elements, like icons, patterns, and symbols, creates an opportunity for fashion brands to tap into the consumer's need for self-expression.
2. Festive Fashion Lines - Releasing fashion lines that are designed to celebrate special events or holidays, like the Chinese New Year, can create a sense of relevance and urgency among consumers.
3. Design Detail Accents - Adding unique and intricate details to streetwear designs, such as embroidery, thread accents, and prints, creates an opportunity for fashion brands to offer a unique, personalized experience.
Industry Implications
1. Fashion and Clothing - Brands that offer playful, culturally inspired streetwear apparel can appeal to a younger demographic interested in self-expression and individuality.
2. Retail and E-commerce - Retailers that host seasonal fashion collections or e-commerce platforms that offer exclusive capsule collections can leverage the sense of urgency and exclusivity among customers.
3. Art and Design - Artists and designers can experiment with incorporating cultural and traditional elements into their work, creating new trends with globally inspired designs.