The Kemps Smooth Cottage Cheese product is being introduced by the brand as an option for kids to help them more easily enjoy a protein-rich snack. The product is characterized by its namesake smooth texture that sets itself apart from the traditional curd-style of the cheese to make it more palatable for children. The product features 10-grams of protein per serving and comes in packs of four, while the flavor options include Strawberry, Strawberry Banana and Mixed Berry.
Senior Brand Manager Nathaniel Renteria spoke on the new Kemps Smooth Cottage Cheese product saying, "This new cottage cheese has a smooth and creamy texture, with no curds, and is blended with real fruit flavors, so it’s really more like a yogurt, which we know kids love."
Smooth Protein-Rich Cheese Snacks
Kemps Smooth Cottage Cheese is Nutritious and Kid-Friendly
Trend Themes
1. Protein-rich Snacks - The introduction of Kemps Smooth Cottage Cheese as a protein-rich snack for children highlights a trend towards healthier snack options that cater to the needs of children and parents alike.
2. Flavored Dairy Products - Kemps Smooth Cottage Cheese's use of fruit flavors highlights a trend towards flavored dairy products such as yogurt, cheese, and milk as a way to make traditionally bland dairy more appealing to consumers.
3. Texture Innovation - The introduction of a smooth and creamy cottage cheese by Kemps highlights a trend towards innovation in texture and consistency as a way to make traditional products more appealing to consumers who may have an aversion to the original texture.
Industry Implications
1. Food and Beverage - The introduction of Kemps Smooth Cottage Cheese highlights a trend towards innovation and disruption in the food and beverage industry to provide healthier and more appealing options for both children and adults.
2. Dairy Industry - Kemps Smooth Cottage Cheese's introduction to the market is a disruptive innovation in the dairy industry, as it aims to change the perception of traditional cottage cheese and cater to modern-day consumer preferences for healthier and tastier options.
3. Children's Snacks - Kemps Smooth Cottage Cheese emphasizes a trend towards providing children with healthier and more nutritious snacks that can also be enjoyed by adults, contributing to the development of a specialized market in the children's snack industry.