The Kellogg’s Crunchy Nut Barista Edition cereal is being launched as a breakfast food for coffee lovers to try out that's doesn't skimp on coffeehouse-inspired flavor.
The cereal features the signature recipe of the brand's Crunchy Nut Granola, and is infused with sliced almonds and classic milk chocolate curls. The cereal boasts a naturally high-fiber recipe that has no artificial flavors or colors in the mix. Showcasing a chocolate mocha flavor, the cereal is arriving in the UK where shoppers can pick it up from major retailers for £2.99 per box.
Senior Brand Activation Manager, Kellogg's UKI Rui Frias commented on the Kellogg’s Crunchy Nut Barista Edition cereal saying, "We’re proud of our tasty new Barista Edition and delighted to welcome it to the Crunchy Nut Granola range with the launch of our Chocolate Mocha Flavour. We are sure this will be a breakfast staple across the UK that coffee lovers won’t be able to resist."
Coffee-Flavored Breakfast Cereals
Kellogg’s Crunchy Nut Barista Edition Cereal is High in Fiber
Trend Themes
1. Coffee-flavored Cereals - The rise of coffee-flavored cereals presents opportunities for companies to explore new flavor profiles and expand their product lines to cater to coffee lovers.
2. Healthy Breakfast Cereals - The introduction of high-fiber, naturally flavored breakfast cereals can disrupt the market and create opportunities for health-conscious consumers.
3. Artificial-free Cereals - The trend towards using fewer artificial ingredients in breakfast cereals can generate disruptive innovation opportunities for food producers and retailers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can tap into the coffee craze by creating new coffee-based products and leveraging coffee-inspired flavor profiles to attract consumers.
2. Cereal Industry - The cereal industry can expand and diversify its offerings by innovating with new flavors and promoting healthier, more natural ingredients in breakfast cereals.
3. Retail Industry - As consumer preferences shift towards healthier and more natural foods with fewer artificial ingredients, retailers can create an opportunity for growth by stocking a wider range of such products.