Like many of its competing brands, this one has dressed its granola bar and cereal boxes with large logos accompanied by a photo of the food prepared, but Kellogg's Lites packaging takes a step in a different direction with a new graphic design aesthetic. Nowhere on these bags can one find a picture of the product, and rather a bold, colorful and geometric pattern has been featured, perhaps to suggest the shape of the chips within.
The Sea Salt flavor has been given a cool blue scheme, while the Thai Chilli is a hot red and pink. This shift to a more abstract sachet is the work of Shierly Dewi, who has given Kellogg's Lites packaging a contemporary makeover fit to feed the trendy consumer.
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
Trend Themes
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Abstract Packaging Design — The shift to a more abstract sachet design presents an opportunity to capture the attention of trendy consumers.
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Bold and Colorful Graphics — Using bold and colorful graphics on packaging can create a visually compelling product presentation that stands out on store shelves.
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Geometric Patterns — Incorporating geometric patterns into packaging design can create a modern and visually appealing aesthetic that appeals to consumers.
Industry Implications
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Food Packaging — The food packaging industry can benefit from adopting abstract, bold, and geometric design elements to attract consumers.
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Consumer Goods — Consumer goods companies can explore the use of abstract, bold, and colorful packaging to differentiate their products in the market.
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Graphic Design — The graphic design industry has an opportunity to provide innovative and eye-catching packaging solutions for brands looking to modernize their visuals.