Tommy Hilfiger's new limited-edition footwear capsule collection is a collaborative effort that enlisted the Keith Haring Foundation and Artestar.
Colette is showing the footwear in Paris from February 1st to the 13th, 2010. The collection of sneakers and rain boots features the art of the late Keith Haring. Sales will officially launch in specialty footwear stores and department stores across Europe in September 2010.
Implications - Limited-edition products appeal highly to a company's loyal customers. By offering a limited-edition product, the company manages to get the consumer to feel the need to buy before the product is unavailable. Additionally, limited-edition items have the ability to pull in other audiences if the product is of a specific design or collaboration.
80s Street Culture Sneaks
Keith Haring Limited-Edition Footwear from Tommy Hilfiger
Trend Themes
1. Limited-edition Products - Creating limited-edition products can drive consumer demand and create a sense of urgency to purchase.
2. Collaborative Efforts - Collaborating with artists or other brands can create unique and exclusive products that appeal to a wider audience.
3. Art-inspired Footwear - Featuring artwork on footwear allows brands to tap into a niche market of art enthusiasts and collectors.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage limited-edition collaborations to create buzz and drive sales.
2. Art Licensing - Companies involved in art licensing can explore partnerships with fashion brands for unique product offerings.
3. Footwear Manufacturing - Footwear manufacturers can explore collaborations with artists to create one-of-a-kind footwear designs.