If you’ve been watching the US women’s volleyball team play at the 2008 Beijing Olympics, chances are you’ve noticed the colored athletic tape that many of the Olympic athletes are wearing. This kinesiology tape stems from the Kinesio Taping method, developed 20 years ago by Kenzo Kase, D.C.
Traditional methods of athletic taping stabilize the muscles but do not permit them to move freely.
Kinesio taping lets muscles and joints move, providing support without restricting blood flow.
Olympic Body Taping
Kinesiology Tape Keeps Beijing's Olympians Together
Trend Themes
1. Kinesiology Taping - Kinesiology tape being used as a less restrictive method of taping for athletes to provide support while allowing free movement.
2. Alternative Athletic Taping - Shift away from traditional methods of athletic taping towards more flexible and movement-friendly methods.
3. Non-restrictive Support Products - Development of new products that provide support without restricting movement or blood flow.
Industry Implications
1. Sports Medicine - Growing demand for new and innovative athletic taping methods and products within the sports medicine industry.
2. Physical Therapy - Opportunity for new and innovative taping methods and products to be used in physical therapy for rehabilitation purposes.
3. Fitness Apparel - Potential for athletic clothing and equipment companies to incorporate new and innovative taping methods and products into their product lines.