In celebration of the last few days of summer, online personal styling service Stitch Fix and artisanal ice cream brand Van Leeuwen have partnered together to release the limited edition 'Keep Summering Swirl' ice cream flavor. The new ice cream offers sweet and rich flavors that boast creamy cheesecake and decadent red velvet cake.
The Keep Summering Swirl will be available for a limited time in New York and LA stores and 10 percent from all sales of the new rich and creamy ice cream flavor will be donated to Baby2Baby -- a nonprofit which seeks to support children living below the poverty line by giving them access to diapers, clothing, hygiene products, and other basic necessities.
Charitable Ice Creams
Van Leeuwen Unveils the New 'Keep Summering Swirl' Ice Cream
Trend Themes
1. Limited Edition Collaborations - Exploring partnerships between brands to create unique limited edition products, tapping into consumer demand for exclusive offerings.
2. Socially Conscious Consumerism - Catering to consumers who want to make a positive impact with their purchases, by donating a portion of sales to charitable organizations.
3. Decadent Flavor Combinations - Creating innovative and indulgent flavor profiles in the ice cream industry, enticing consumers with luxurious taste experiences.
Industry Implications
1. Fashion - Exploring collaborations between fashion brands and food companies to create limited edition products, capitalizing on consumer interest in unique offerings.
2. Food & Beverage - Catering to socially conscious consumers by partnering with nonprofit organizations and donating a portion of sales to support charitable causes.
3. Nonprofit - Collaborating with brands in various industries to create special edition products, leveraging the power of consumer demand to raise funds for important causes.