The Burger King Keep it Real Meals are being launched by the QSR brand as part of its commitment to real, high-quality foods and have been curated by a few celebrities for a bit of star power. The meals come in the form of the Cornell Haynes Jr Meal, the Larissa Machado Meal and the Chase Hudson Meal, which have been curated by Nelly, Anitta and Lil' Huddy, respectively. The meals will be available starting September 12, 2021 for Royal Perks members who can pick up the meals for $6 each via the BK app or online.
The Burger King Keep it Real Meals will be around nationwide while supplies last and are branded with a QR code on the box to encourage fans to interact with the brand.
Celebrity Curated QSR Meals
The Burger King Keep it Real Meals Come in Three Varieties
Trend Themes
1. Celebrity QSR Meals - QSR brands partnering with celebrities to create limited-edition meals that cater to pop culture trends, allowing them to connect with younger generations.
2. Personalization Marketing - QSR chains using celebrity-curated meals as a marketing strategy to personalize their offerings and draw attention to their brand, creating a unique and memorable experience for consumers.
3. QR Code Integration - QR codes placed on QSR meal boxes facilitating the engagement and interactions between brands and consumers, leading to more personalized marketing strategies and a better in-store experience.
Industry Implications
1. QSR Industry - QSR brands are looking to collaborate with celebrities and attract younger customers by launching personalized and limited-edition meals that cater to current pop culture trends.
2. Marketing Industry - With the rise of personalized marketing, QSR chains are partnering with celebrities to create unique meals as a way to generate interest and create hype around their products.
3. Technology Industry - The integration of QR codes on QSR meal boxes provides more opportunities for technology companies to provide new and innovative solutions that can improve the engagement and experience between customers and brands.