We love simplicity. We believe that less is more, and yet we doubt everything that is over explained or complicated. Like this last sentence. But unlike the products of B_E_F, meaning Beauty Engineered Forever. With their simple and straightforward design they immediately win my vote.
The company is from New Zealand, and their love is not only for simplicity, but for nature and environment as well. For that, they keep the dangerous chemicals out of the ingredients, exchanging them for natural oils, such as orange or palm oils, to name a few. It's environment friendly, it's skin friendly, and it's user friendly.
Clean, Simple, Natural Skin
Beauty Engineered Forever
Trend Themes
1. Natural Beauty Products - The trend towards using natural oils and ingredients in beauty products is disrupting the traditional beauty industry, creating opportunities for sustainable and environmentally friendly product innovation.
2. Simplicity in Product Design - The trend towards simple and straightforward design in beauty products is disrupting the traditional market for heavily branded and complicated beauty products, creating opportunities for brands that prioritize ease-of-use and natural ingredients.
3. Environmentally Friendly Beauty - The trend towards sustainable and eco-friendly beauty products is disrupting the traditional beauty industry, creating opportunities for companies that can deliver high-quality, natural products while also prioritizing their environmental impact.
Industry Implications
1. Beauty - The beauty industry is being disrupted by natural, simple, and environmentally friendly products that prioritize sustainability and user friendliness over traditional branding and marketing.
2. Eco-friendly Products - The trend towards natural and sustainable beauty products is creating opportunities for companies in the eco-friendly products industry to expand their offerings and capture a growing segment of the market.
3. Personal Care - The trend towards natural and user-friendly beauty products is disrupting the traditional personal care industry and creating opportunities for companies that can offer innovative solutions for healthy skin and sustainable living.