Etro's newest Creative Director Marco De Vincenzo steps in and launches his first menswear collection designed for the Spring/Summer 2023 season. The new range is full of refreshing looks that pass over the torch from Kean Etro to Marco. The themes stem from the 70s for a retro theme and many of the items are made from merino wool materials, seen constructing jumpers and cardigans.
Speaking about the concept of the new Etro man, the creative director of the imprint Marco De Vincenzo notes that "He is a man who combines private and public. Most of the outfits are a combination of something very comfortable, but at the same time look eccentric. I cannot find a word to describe this combination, but this is the key to my future in the brand
70s-Themed Comfortable Menswear
Marco De Vincenzo Takes Over for Kean Etro's SS23 Collection
Trend Themes
1. 70s-themed Menswear - There is an opportunity for designers to explore and reinvent retro fashion trends while infusing innovative materials and textiles to create a new market for nostalgic fashion enthusiasts.
2. Merino Wool Materials - The integration of sustainable and animal-friendly materials, such as merino wool, in fashion is a growing trend that provides opportunities for eco-conscious brands to differentiate their products.
3. Private-public Fashion - The concept of wearable clothing that is both comfortable and eccentric provides opportunities for designers to create fashionable yet functional clothing that can be worn in various settings without compromising style and comfortability.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the growing trend of innovative and sustainable materials while incorporating nostalgia-inspired trends, creating a new market for consumers who are looking for unique, eco-friendly fashion pieces.
2. Luxury Menswear Industry - The luxury menswear industry can explore innovative fabrics and designs while tapping into nostalgia trends to create high-end fashion items that cater to the growing market of nostalgia fashion enthusiasts.
3. Sustainable Fashion Industry - The growing trend of sustainable fashion provides opportunities for eco-conscious brands to integrate innovative materials, such as merino wool, while adopting new design concepts like private-public fashion to meet the needs of fashion consumers who prioritize sustainability and comfortability.