Fans of Katz’s Deli who don't reside in New York City or the surrounding area will be delighted to hear the news of a new subscription service that has been started by the iconic Lower East Side establishment.
Consumers are able to subscribe to three, six, nine or 12 month packages that will provide a delivery on the second Thursday of each month filled with favorites and new offerings. The boxes are filled with enough food for up to six people to enjoy, while the contents will change each month to ensure subscribers can enjoy a variety of different fare every time they receive a new shipment.
The Katz’s Deli subscription service identifies how smaller independent companies and brands are developing new services to keep consumers interested and even expand business reach.
Iconic Deli Subscription Services
Katz’s Deli is Now Offering Deliveries of its Famous Foods
Trend Themes
1. Deli Subscription Services - Subscription services for iconic delis like Katz's Deli offer a disruptive innovation opportunity to reach customers outside of their local areas.
2. Monthly Delivery Packages - The concept of monthly delivery packages for delis provides a disruptive innovation opportunity to create a recurring revenue stream and keep customers engaged.
3. Variety in Food Subscriptions - Food subscription services that offer a variety of different fare each month present a disruptive innovation opportunity to cater to diverse consumer tastes and preferences.
Industry Implications
1. Food Subscription Services - The rise of deli subscription services falls under the broader industry of food subscription services, which presents a disruptive innovation opportunity for businesses to expand their reach and cater to changing consumer needs.
2. Independent Food Brands - Smaller independent food brands, like iconic delis, can leverage subscription services as a disruptive innovation opportunity to grow their business and engage with a wider customer base.
3. Recurring Delivery Services - Subscription services that offer recurring deliveries, such as monthly packages from delis, present a disruptive innovation opportunity for industries looking to provide convenient and consistent services to their customers.