This comical commercial for the new Kate Spade holiday collection features Anna Kendrick and Zosia Mamet reluctantly sharing a cab, which they eventually become the drivers of.
The ad begins with the two girls waiting for separate cars, but eventually follows the stars as they share a car. The driver leaves the girls alone to use the restroom. Out of pure boredom, the two waiting women share their purchases -- a great way to expose the Kate Spade holiday collection. As they grow more impatient, they decide to hijack the car. The ad quickly flashes to a new scene where the two women are wearing Kate Spade sunglasses and headscarves as they prepare to drive away.
This ad not only promotes the newly launched Kate Spade collection but also highlights an unpredictable friendship.
Car Heist Fashion Ads
This Kate Spade Holiday Collection Ad Shows Two Women Stealing a Cab
Trend Themes
1. Comedic Fashion Ads - Opportunity for brands to use humor in advertising campaigns to attract attention and engage consumers.
2. Unconventional Brand Collaborations - Opportunity for fashion brands to collaborate with unexpected partners to create unique and memorable campaigns.
3. Promoting Unpredictable Friendships - Opportunity for brands to showcase the power of unexpected connections and friendships in their marketing efforts.
Industry Implications
1. Fashion - The fashion industry can leverage comedic content and unexpected collaborations to create buzz and appeal to consumers.
2. Advertising - Ad agencies have the chance to explore unconventional approaches to storytelling and brand promotion through humorous and unconventional ads.
3. Entertainment - The entertainment industry can use comedic fashion ads as unique and entertaining content to engage their audience and promote brands.