The cryptocurrency boom has taken the world by storm and this is incredibly evident in the creation of the crypto-inspired J-pop band Kasotsuka Shojo. The name translates to Virtual Currency Girls and true to their name, each girl in the group represents a different cryptocurrency. The currencies represented include Bitcoin, Ethereum, Ripple, Cardano and many more. However, the most peculiar thing about the group seems to be their maid dresses and lucha libre style masks which denote the currency they represent.
In April of 2017, Japan recognized Bitcoin as legal tender, and the country is responsible for around half of the global cryptocurrency trade volume. Kasotsuka Shojo is a clear representation of this Japanese obsession with cryptocurrency as the group's main goal is to educate the public on these digital currencies. The group's debut single is titled "The Moon and Virtual Currencies and Me," and features lyrics that warn listeners of potential fraud while encouraging them to maintain online security. The group not only represents cryptocurrency, but also accepts payments for concert tickets, merchandise and other products through Bitcoin and Ethereum.
Cryptocurrency-Inspired Musicians
J-Pop Group Kasotsuka Shojo uses Pop Music to Educate on Crypto
Trend Themes
1. Crypto-inspired Music - There is an opportunity for musicians to create crypto-inspired songs and raise awareness about cryptocurrencies.
2. Crypto Awareness Campaigns - Companies can leverage the popularity of cryptocurrencies to educate people about online safety and security.
3. Cryptocurrency Payments - Businesses can accept payments in cryptocurrencies and tap into the growing global market of crypto users.
Industry Implications
1. Music Industry - Music labels and artists can create new revenue streams and reach a younger, tech-savvy audience by incorporating cryptocurrencies into their business model.
2. Marketing Industry - Marketing companies can use cryptocurrencies as a way to reach new audiences and educate them about online security.
3. Fintech Industry - Fintech companies can develop new payment systems that enable businesses to accept cryptocurrencies and tap into the growing global market.