PRETTYLITTLETHING and Karrueche Tran work in collaboration on a new collection together. The actress is recognized for her captivating style and passion for fitness. This is the foundation to the designs, offering a selection of activewear that readies for the year. There are 62 pieces that make up the capsule and the color palette is full of earthy tones including rich chocolate brown, caramel, nudes, and black.
The most important aspect of the capsule is that all the pieces are made to be versatile, prepared for the gym and for running errands. Karrueche talks about the collection, stating that "finding the motivation to work out can be hard, but a cute 2-piece set always makes it a bit easier to want to get up and actually do it. I’ve been obsessed with brown tones this season and wanted something that was comfortable but still exudes confidence. Whether you’re running errands or lounging around at the house, this collection encourages all women to embrace their body."
Actor-Collaborative Activewear
PRETTYLITTLETHING and Karrueche Tran Unveil a Joint Capsule
Trend Themes
1. Multi-functional Activewear - Designing activewear that can be worn for both gym and daily errands, encouraging both fashion and fitness enthusiasts to purchase and wear activewear beyond the gym.
2. Celebrity-collaborative Fashion - Collaborating with celebrities to design clothing lines, leveraging their social influence to increase brand awareness and sales.
3. Versatile Color Palettes - Experimenting with versatile, natural earthy tones like rich chocolate brown, nudes, caramel, and black to design clothing lines that cater to a larger and diverse group of people.
Industry Implications
1. Athleisure - Creating clothes that blur the line between athletic wear and leisurewear that can be worn in and out of the gym.
2. Fashion - Collaborating with fashion icons and celebrities to create unique clothing and accessories lines, increasing brand awareness and profit margins.
3. Fitness - Creating activewear that caters to both fitness enthusiasts and fashion enthusiasts, offering comfortable and fashionable clothes that can be worn outside the gym.