Karrimor Japan prepares for the dropping temperatures with the latest unveiling of the Fall/Winter 2020 collection in time for the season. The brand draws inspiration from its British counterpart as well and delivers dynamic silhouettes that encourage layering to ease into the new season. The range is full of classic designs including puffer coats, cargo pants, weatherproof shells, and much more.
The casual designs are meant to be versatile and transition with ease no matter how one wants to creatively layer. The seasonal designs are prepared for urban environments and functional enough to combat adventure in the outdoors as well. Some of the items that make up the collection include zippered hoodies, quarter-zip sweaters with technical elements, shoulder bags, field jackets, and more.
Winter-Functional Layering Fashion
Karrimor Japan Effortlessly Welcomes the FW20 Season
Trend Themes
1. Layering Clothing Fashion - Opportunity to develop multi-functional and versatile clothing designs that can transition between urban and outdoor environments for autumn/winter season.
2. Technical Clothing Elements - Opportunity to incorporate technical elements into clothing designs, such as weatherproof shells and quarter-zip sweaters, to enhance functionality.
3. Casual Outdoor Wear - Opportunity to create casual, yet functional outdoor wear for urban environments that encourage creative layering.
Industry Implications
1. Apparel - The apparel industry can incorporate technical elements and versatile design to create multi-functional clothing that can cater to both urban and outdoor environments.
2. Fashion - The fashion industry can focus on creating layered clothing designs that transition between different environments to provide a versatile and creative approach to dress for the autumn/winter season.
3. Outdoor Recreation - The outdoor recreation industry can tap into the growing trend of functional clothing that can be worn in an urban environment to provide versatile and stylish wear for any environment.