The Kardashian's #MyCalvin's editorial marks the return of the memorable campaign, as the women of America's most popular celebrity family are seen sporting the brand's basic undergarments, while promoting its line of classic denim.
Kendall and Kylie Jenner join Kim, Khloe and Kourtney Kardashian, in this cozy and fresh-faced editorial, which was shot by Willy Vanderperre. According to the creative director, Raf Simons, this collection was designed to pay homage to Americana and leverages it's basic undergarments and denim staples, to elicit a sense of 90's nostalgia. The socialite sisters are seen in a barn-like location, which deviates from the usual luxury environments where they tend to be photographed.
According to a statement released by the brand, the Kardashian's #MyCalvin's campaign is all about family and "captures these bonds and brings to life different ways we can inspire families – both born and made — to connect with one another, and celebrate the things that unite us."
Socialite Sister Underwear Campaigns
The Kardashian's #MyCalvin's Ad Was Inspired by Americana
Trend Themes
1. Nostalgic Fashion - Opportunity for clothing brands to create campaigns that tap into consumers' yearning for past decades.
2. Family-focused Marketing - Brands can showcase family dynamics in marketing campaigns to create a more relatable image.
3. Back-to-basics Branding - Emphasizing the simplicity of products can create a sense of nostalgia among consumers while also conveying a sense of authenticity.
Industry Implications
1. Fashion - Fashion labels can use the #MyCalvin's campaign as inspiration to create campaigns that evoke feelings of nostalgia and family.
2. Marketing/advertising - New marketing strategies that highlight familial bonds, simple products, and a return to the basics could help brands create more relatable campaigns and messages.
3. Photography/videography - With a renewed interest in campaigns that focus on simplicity, companies within the photography and videography realm could greatly benefit, as nostalgia-driven marketing campaigns require retro-style visuals.